Sunak was a popular leader, having performed well at the dispatch box as Opposition Leader
"The latest YouGov poll from the Times shows an eye-watering twenty point lead for the Conservatives. Topline figures of CON 44%(+4), LAB 24%(-4), LDEM 9%(-2), GRN 7%(+1), BREX 4%(+1), SNP 4%(+1) and UKIP 2%(-). The brief rally-around-the-flag effect that Labour saw appears to have faded as the economic impact of lockdown really begins to bite. Rishi Sunak still dominates in prefered Prime Minister polling with 40% to Dodds' 26% and Jardine's 19%. Sunak's popularity appears to be a huge asset for the Conservatives with focus groups describing him as "energetic" and with "fresh ideas". Compared to Annelise Dodds who is described as "invisible" and "academic". Sunak of course benefits from his weekly clashes with Emily Thornberry and his right-of-reply addresses on the BBC. Compare this to Dodds who isn't even a Minister and has faded into the background as the COVID crisis grips the country. Polls also show significant voter fatigue with Labour and frustration at the party's handling of the pandemic and the financial crisis. All signs say this is Rishi Sunak's election to lose." - Post-purdah voting intention polls, CB Polling Report (2020)
Britain's ghost election was an election like no other, with a stay at home orders still in effect, face to face campaigning was banned, and the electoral arena moved from the canvasser and the doorstep to the phonebank and the WhatsApp group. This primarily benefited the Conservatives who had an older, but wealthier activist base, they could afford to splurge on Facebook adverts and expensive direct-delivery targeted mail. Labour, on the other hand, was unable to utilise its larger and younger activist base, images of dozens of young people canvassing for Miliband and Bartley during the Presidential election were replaced by Zoom phone banks of old hands begging for votes.
The poor British public were bombarded by phone canvassers
“Every weekday in Brighton, 20-year-old Labour party organizer Olivia McDonald logs onto a Zoom call and awaits the arrival of her phone-banking volunteers. For the next two hours, she helps anywhere from 10 to 20 callers troubleshoot their microphones and calling software. She answers questions in the chat, leads technical training and keeps a watchful eye as each little block on her screen gets to work. When it's time to make calls, McDonald's volunteers mute themselves, turn down their computer mics and dial their phones. McDonald stays on as moral and technical support; the volunteers use the Zoom chat or breakout rooms to ask for help and catch up between calls. "It always poses a bit of difficulty, because sometimes I need to tell someone something and their volume is down," McDonald said, laughing. She also uses the time to make her own calls, when she can, because her bosses expect their organizers to make around 300 calls a day.” - For get-out-the-vote organizers, life is just one long Zoom call, BBC News (2020)
Labour was up against a behometh Tory campaign
In this more media-focused campaign, leadership became all the more important, this was further bad news for Labour whose Lead Candidate: Annelise Dodds had all but disappeared from the public eye as the crisis hit. As chair of the Joint Parliamentary Finance Committee, Dodds was doing good work in Parliamentary backrooms helping to keep Britain's response to the pandemic funded and businesses afloat, but this was all behind the scenes work, far from the cameras and the media. Rishi Sunak meanwhile got to throw down with Labour’s outgoing Prime Minister Emily Thornberry every week, and he got a free television address every time the Government made on under Government impartiality rules. Most the commentariat agreed Sunak did well, often running rings around Thornberry as the voice of outraged Britons, the 39-year-old son of immigrants represented a fresh face and a new direction for the politically exhausted British public.
The election also moved away from the streets and into TV and radio shows such as Question Time and Politics Live. Political panel shows became increasingly important as it was the only way for politicians to get their message across to the public in a safe manner. Zoom based episodes of Question Time, with presenter Mishal Husain standing in an empty room in front of five scenes with panellists, saw their viewership increase. Academics commented that it was a rather old-fashioned election, similar to the 50s and 60s where TV and print media dominated the election, with party leaders, cabinet ministers and establishment media figures (mostly wealthier white men from London) dominating coverage, and local issues and candidates having very little say.
Sunak vs Dodds was the main story of the election
“Political power is still the preserve of white men according to new analyses by the New Statesman, one examining institutional power in government and the other assessing political influence online. It is already well known that the upper echelons of government are far from diverse. 60% of MPs are white men. But a New Statesman analysis shows that this imbalance is widespread across the top of the public sector. We examined the government's official list of civil servants who are paid more than £120,000. The most recent version of the list, with data from September 2019, lists 500 people above that threshold. The list is dominated by white men, who hold 70 per cent of the posts. The number of white men on the list of civil servants ranges across government. 71% in Buckingham to 79% in the Department for Transport, and 59% in the Department of Health. Six of the seven Foreign Office positions, and 10 of the 12 listed Treasury posts, were also held by white men.” - How white men still dominate British political life, Harry Lambert, New Statesman (2020)
The minor parties struggled in this climate, with the media running a fairly Presidential race between the two major party leaders. The Liberal Democrats were lumped in with criticisms of Labour, and both the Brexit Alliance and UKIP saw their support collapse as the Conservatives had a popular Eurosceptic Leader. The only minor party that seemed to do well was the Greens, who benefited from voters who had become fed up with Labour but would never dare vote Conservatives. The Greens preached a radical “zero-covid” strategy, as seen in places like New Zealand and they had benefited from several recent popular policies such as the explosion in offshore wind.
The Greens became the party of choice for left-wing voters disatisifed with Labour
For the Brexit Alliance, Sunak possessed an existential crisis, the Alliance was as loose coalition of several strands of Eurosceptic thought, from former Conservatives like Anne Widdecombe to UKIP refugees like Nathan Gill, Libertarians like Bill Etheridge, Farage loyalists like Richard Tice, and maverick media and business figures such as David Bull. The Alliance was already being pushed to its limits and with Rishi Sunak offering a referendum on the EU and a real chance of the Commonwealth’s first Eurosceptic Premier ever, Brexit Alliance voters were quickly jumping from the sinking Brexit Alliance ship and onto the Rishi Sunak train.
Labour also faced internal tension, Thornberry had seen a last-minute boost in her approval ratings in the early days of the pandemic, and there had been brief talk of a coup to cancel Thornberry’s retirement and have her continue to lead the party. There were also whispers of bumping off Dodds in favour of a Minister who had seen increased exposure during the pandemic like Defence Secretary Keir Starmer or Health Secretary Barry Gardiner. Whilst these voices were never loud enough to challenge Dodds’ place in the leadership, they did badly damage her campaign, with questions of her position and support in the party repeatedly coming up in interviews. Like the final days of the Brown Government, Labour was internally divided and beset on crises on all sides, rearranging the deck chairs wouldn’t save Labour, the party would need a miracle.
"A party cannot win an election while ignoring its past mistakes or fighting within its ranks. This seems to disqualify Annellisse Dodds. If Dodds was to step aside, who to take her place? There's Angela Rayner, the firebrand DWP Secretary who's overseen a popular Basic Income Policy. Or Andy Burnham, the "King in the North (West)". But there's only one man who can stop a Tory supermajority and that is Keir Starmer. Unity is the goal. The choice is to keep a leader who will lose and hope for a miracle, or follow the example set by New Zealand Labor and take a gamble. I no longer believe in miracles. The party needs to be united, to be managed into a credible body again. To appear a professional entity that voters can envisage continuing governing the country. This makes Starmer's forensic, technocratic, unflashy, steady approach the right choice, in my view. I understand and respect the fact others will have arrived at a different conclusion. I stand ready to work with you, under any leader.” - It’s Starmer’s time, Alex Andreou, Politics.CB (2020)
Defence Secretary Keir Starmer was one of the few Labour Ministers who had come off well during the pandemic, quickly mobilising the army to help in logistics
“Describe the impacts of the Covid-19 pandemic on the 2020 Parliamentary Elections (30 Marks)” - A Level Politics Exam